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File picture of Jasprit Bumrah and Pat Cummins.© AFP
The Border-Gavaskar Trophy 2024/25, hotly contested between India and Australia, is setting file numbers when it comes to cricket viewership internationally. The thrilling contest within the first Take a look at at Perth captivated a record-breaking 70.8 million viewers-a 70% development in reach-and generated 8.6 billion minutes of watch-time on Indian broadcaster Star Sports activities, a 160% improve over the primary take a look at throughout India’s earlier tour to Australia on tv. With a outstanding 38% development in TVR, this match is now the highest-rated bilateral away Take a look at in BARC’s historical past.
Constructing on this momentum, Day 1 of the second Take a look at between Australia and India additionally delivered distinctive numbers, reaching 29.5 million viewers, a 21% larger attain in comparison with the 2020 pink ball Take a look at in Australia. The broadcaster additionally recorded a watch-time of 1.87 billion minutes-44% larger than the 2020 version.
The India-Australia rivalry, one of many hardest rivalries in Take a look at cricket, has developed over many years of fiercely aggressive and unforgettable contests. Star Sports activities community has captured this spirit with modern programming and immersive storytelling, providing followers an unparalleled viewing expertise that highlights the depth and significance of the Border-Gavaskar Trophy. By means of knowledgeable evaluation, behind-the-scenes content material, and unique entry, the broadcaster has introduced followers nearer to the motion whereas celebrating certainly one of cricket’s hardest rivalries.
Because the five-Take a look at collection stands evenly poised at 1-1, each match carries monumental significance, particularly for Workforce India, which should keep away from one other defeat within the remaining three matches to safe a direct berth within the ICC World Take a look at Championship (WTC) 2025 remaining.
(All particulars are based mostly on info offered by the broadcaster)
(Apart from the headline, this story has not been edited by NDTV employees and is printed from a press launch)
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